All about the pancake shop. Design and corporate identity. Step-by-step plan for opening a pancake shop

The Pancake Cafe is opening for quick service to visitors. Not all housewives, given the modern pace of life, can spend a lot of time pampering their loved ones. Therefore, the products must be tasty and of high quality, as close as possible to homemade baked goods.

Fast food cafe

Before opening a pancake shop, you need to select a room, decide on the assortment, find out who will visit it more often, think over the interior and draw up documents.

The location, taking into account competitors, is preferable on central streets or near a large educational institution. In the first case, the rent is too high. In the second, most likely, repairs will be required, which must be done before opening the pancake house.

A nearby canteen will not become a competitor if its menu does not have similar products. And with fast service and take-out trade, students, schoolchildren, teachers and residents of nearby houses will give their preference to the cafe.

Before opening a pancake shop, you will need to purchase equipment: dishes, furniture, refrigeration cabinets, air conditioning, and a computer. The main thing in the kitchen will be Tefal pancake makers, 5 of them to start with. production room no need for a large area. 20 sq.m. is enough. m. The trading floor should occupy an area of ​​50 sq. m. m. The room must be equipped with a bathroom.

Before opening a pancake shop, all documents must be completed, contracts agreed upon and signed, suppliers identified, advertising given, personnel hired and sanitary standards observed.

Cafe equipment

At the initial stage, the dough will be kneaded with a mixer. Subsequently, with an increase in production, a dough mixing machine will be needed. In addition, the necessary and auxiliary equipment for a pancake shop includes the following:

• Two refrigerators – 100,000 rubles.
• Air conditioning – 30,000 rub.
• Five pancake makers – 15,000 rubles.
• Two mixers – 4000 rub.
• Kettle – 1000 rub.
• Microwave oven – 3000 rub.
• Stove – 20,000 rub.
• Laptop – 30,000 rub.
• Bar counter – 40,000 rubles.
• Furniture – 40,000 rub.
• Music center (TV) – 10,000 rubles.

Total: 293,000 rub.

Production capacity depends on both the production plan and the efficiency of the cook. Taking into account the volume of sales at the initial stage, equipment for the pancake shop will be required in slightly smaller quantities.

Production plan

The first thing you need to think about is the sale of fresh and high-quality products of your own making and related products. The initial production volume will be small. As consumer demand increases, the range and quantity of products will expand. In the future, we plan to deliver orders placed by phone and online.

In addition to the main area of ​​public catering, it is planned to hold banquets, anniversaries and funeral dinners. Therefore, the cafe menu will include snacks (cold, hot) and main courses.

Business plan

In the future, you can create a network of pancake shops around the city with a wide range of dishes and services.

The business plan of the Blinnaya cafe involves the production of products from yeast and choux pastry without preservatives or concentrates. The price at the first stage should be lower than that of the main competitors - pizzerias and bars, but higher than the cost.

The opening hours (from 8.00 to 22.00) will allow students to have breakfast before lectures, and in the evening have time to have a hot dinner so as not to cook on the stove themselves in the dormitory.

Blinis should become quite popular, as this original Russian dish will remind visitors of home cooking. Moreover, everyone is already tired of pizza and fatty pies with minimal filling. Therefore, the business plan for the Pancake Cafe will be implemented, and the founders will receive considerable profit.

Production technology

The baking process consists of several operations - receiving an order, kneading the dough, quality control, direct preparation of pancakes, placing and submitting an order. One product takes 1.5-2 minutes, depending on the recipe and quantity ordered.

Before opening your own pancake shop, you need to decide on suppliers of raw materials and select recipes and items that will be presented on the menu. For example, at the first stage you can consider four types of goods: “Royally”, “Ukrainian”, “Russian” and so on.

Prices for main products from the supplier in rubles:

• Flour – 8.
• Milk – 9.
• Sour cream – 20.
• Cream – 16.
• Butter – 55.
• Vegetable oil – 30.
• Meat – 150.
• Egg – 22.
• Yeast – 35.
• Onion – 15.
• Sugar – 18.
• Salt – 3.

The suppliers are the Dairy Plant, the Bakery Plant (flour), and the Agro Complex (sugar). And one or two IPs (meat, vegetable oil, tea).

Some products may be purchased at markets.

Planned output per day

If we assume that “Royal” pancakes will be sold in 20 servings (two pieces each), “Ukrainian” - 30, and “Russian” - 80, then a total of 260 products will be needed. Taking into account the costs of raw materials, electricity, wages, fuel, rent and unforeseen expenses, the cost can be calculated.

It will be 17.96 rubles for “Royally” pancakes. per serving (2 pcs.), “Ukrainian” – 19.02 rubles, “Russian” – 17.6 rubles.

Thus, 20% of the total production will remain for “other”. Consequently, pancake products must be sold per day in the amount of at least 5,000 rubles. The bar will add 15% of this.

The selling price of pancakes is calculated as follows:

"Royally"

• Cost – 17.96 rubles.
• Markup – 20%.
• Price excluding VAT – 21.23 rubles.
• VAT – 18%.
• Total: 25 rub.

"Ukrainian"

• Cost – 19.02 rubles.
• Markup – 20%.
• Price excluding VAT – 22.8 rubles.
• VAT – 18%.
• Total: 27 rub.

"Russians"

• Cost – 17.6 rubles.
• Markup – 20%.
• Price excluding VAT – 21.12 rubles.
• VAT – 18%.
• Total: 25 rub.

Depending on inflation, product prices may change.

Cafe organization

The business plan for “Opening a pancake shop” includes the choice of legal status, personnel issues and documentation. The cafe will be a limited liability company. Authorized capital is 210,000 rubles. The founders, represented by the director, accountant and technologist, have equal shares. Private form of ownership.

To open a pancake shop, you must have your own capital in the amount of 210 thousand rubles and borrowed capital in the form of leasing - 293 thousand rubles. These funds will be used to purchase equipment. The annual leasing payment will be 15% of the initial cost of equipment, that is, 43,950 rubles. The contract period is five years. Marketing funding is planned to be provided from the development fund - 30,000 rubles annually.

Documentation

In order for a pancake shop to develop as a business and generate good income, you need to obtain permission from RosPotrebNadzor (SES) and GosFireNadzor. For an LLC you will need the following documents:

1. Notification of the start of business activity.
2. Production control program.
3. Sanitary and epidemiological conclusion.
4. Calculation of disinfectants.
5. Conclusion of the State Fire Supervision Service (EMERCOM).

Personnel issue

At the initial stage, there will be one cook and one staff per shift.

The responsibilities of the director include organizing all the work of the enterprise, concluding contracts, searching for suppliers and sales. In addition, he bears full responsibility for the condition of the cafe and the team, manages the property, represents the pancake shop in all organizations and institutions, opens bank accounts, issues orders, hires and fires workers.

The technologist is responsible for product quality and expansion of the range, controls production and finished products, draws up a work schedule, checks incoming raw materials and eliminates reasons that interfere with normal operation.

The accountant, who is also the deputy director for economic issues, is engaged in planning, identifying the enterprise's reserves, drawing up reports and calculating wages. It also pays off with suppliers and customers, receives bank loans, makes timely payments to the state budget and a pension fund.

Two cooks, a waiter and bartender, a driver and a cleaner will be hired. Their average age will be 30 years. The workers' salaries will directly depend on the cafe's profits. At the end of the month, if profits increase, bonuses are provided.

Taking into account the Labor Code, the working hours of cooks, bartenders and waiters will be two to two, from 7.30 to 22.30. Administrative and managerial staff from 10.00 to 18.00 with lunch break. The driver will work 5 days a week from 8.00 to 20.00 with a lunch break. Cleaning lady - before the opening and after closing of the cafe.

With good bandwidth business profitability will be ensured. But it is impossible to develop consumer loyalty to only one product, even a favorite one. Therefore, we need to think about additional assortment. For example, cold drinks, ice cream, especially in the summer, when most of the students go home. Of the proposed initial positions, you need to leave the most in demand and constantly add something new.

The high pace of life has made snacking on the run with foreign semi-chemical sandwiches and hamburgers common. Stomachs cannot stand this attitude for long, and now the already hungry client turns his head around in search of not only satisfying, but also healthy food. Come to his aid - offer piping hot, piping hot, our original Russian pancakes.

A dish that has become a real symbol national cuisine, needs no introduction even among foreigners, and our compatriots, whose childhood mornings began with a cup of milk and a ruddy pile of lace suns, will even more so appreciate this option. By the way, one pancake without filling and sauces, but made from natural high-quality ingredients, will not cost more than 1–2 rubles. And it sells for no less than 10–12 rubles. Have you calculated your income? Added the added bonus of selling toppings, gravies and drinks? Impressive? Then let's figure out how to open a pancake shop yourself.

According to experts, two formats of pancake shops work equally successfully - stationary and mobile. The requirements for choosing a location will be approximately the same - streets with an intense flow of people and places with the largest concentration of people:

• exits of metro stations and busy underground passages in areas of transport stops;
• large educational institutions - universities, institutes;
• railway stations and bus stations;
• large office centers;
• shopping centers, markets and roads leading to them;
• tourist attractions, parks and recreation areas.

A mobile pancake house has an undeniable advantage - mobility. It is possible to settle in summer closer to recreation centers or a park, and in winter - on a busy square or avenue. Another advantage will be the relatively small initial investment. The downside is the limited area of ​​the kiosk, which seriously narrows the assortment and makes it impossible to equip full-fledged places for food, just a tent with plastic furniture.

Stationary pancake shop - more high level, which, on the one hand, will require more serious preparation and financial costs, and on the other, will provide an opportunity to expand and supplement the menu with a variety of Russian cuisine - hot soups, cabbage soup, salads and desserts.

In such a pancake house you can create an attractive interior in the national style and a cozy atmosphere, and this will definitely attract additional visitors. In terms of area, calculate approximately 2 m² per seat, about 10–15 m² for the kitchen and 10 m² for utility and sanitary rooms. In total, it makes sense to select options from 60 m². This type of cafe also works well in large residential areas. By the way, a business plan for a pancake shop should include detailed description format of the institution, required premises and equipment.

Business registration and equipment selection

The first thing you need to do is register with local authorities and the tax service as an individual entrepreneur or LLC. For a small business, an individual entrepreneur (individual) is more convenient with lower registration costs - about 800 rubles, simplified reporting, fixed monthly insurance premiums of 1727.30 rubles. and contributions to the pension fund 1444.04 rubles.

Next, obtain permission from the administration to install or open a retail outlet, having previously agreed with the sanitary and epidemiological supervision and fire service. There are law firms that professionally collect all permits and will help solve all problems at the initial stage. And the entrepreneur will be able to focus on purchasing equipment and recruiting personnel.

For a small mobile point, two employees in shifts will be enough. A stationary pancake house will require 1-2 cooks depending on the work schedule, 3-4 kitchen workers, the same number of waiters and 2 administrators.

If a businessman does not buy a ready-made business, but is thinking about how to open a pancake shop from scratch, then he must consider all offers of suitable equipment in the region. There are often profitable sales of used devices, but in excellent condition.

Scroll necessary equipment small, and the quantity and overall dimensions must be selected in accordance with the area of ​​the room:

• pancake makers. 10,000–12,000 rub. There is no need to save money on them; take professional, reliable devices. There are one- and two-post models on the market with the ability to bake up to 40 pancakes per hour, made in Italy, China, Taiwan and Ukraine. They operate from the mains, differ in coating - Teflon or cast iron, body material and the possibility or lack of heating of the finished product;
• professional dough mixer. 3,000–4,200 rub. Reliable - made in Germany with mode switching and power from 3.5 kW;
• refrigerated counter or refrigerator. Raw foods and prepared dishes must be stored strictly separately;
• counter for storing prepared dishes;
• coffee machine. Drinks are an additional significant income, so the device must be productive;
• blender, vegetable cutter, cutting boards, knives, spatulas.

In a stationary pancake house, the list of equipment will expand to include a stove, an electric meat grinder and other devices for preparing fillings.

Operating expenses, profit and menu formation

On average, a pancake shop as a business will require costs from $10,000 to $25,000, excluding rental or purchase of premises. According to successful owners, the project pays for itself in 1–1.5 years, provided it has a good location and competent management.

It will cost $3,500–$4,300 monthly to maintain operations. These are approximately the following costs:

• products -$3000;
• plastic dishes, napkins, packaging - $300;
• employee salary - $600;
• utility bills (electricity, garbage removal, water) - $200;
• taxes and deductions - $200.

Approximately, the gross income of such a small point will be $5000–6000. Therefore, you can expect $1000–2000 in profit per month. And this is very good for such a small investment in business.

Just when planning how to open a pancake shop, where to start, look through cookbooks, ask professional chefs and friends who simply love to cook. Collect a collection of the most best recipes pancakes and fillings. After all, in classical Russian cuisine alone there are more than 150 variants of this wonderful dish.

In addition to the popular varieties with chicken, cheese and mushrooms, people willingly buy sweet fillings - apples with cinnamon, cottage cheese, condensed milk, honey and chocolate. Experiment, constantly add something of your own. Surprise and deliciously feed a hungry client - and he will become your regular loyal customer. Successful pancake business!

14Jun

Approximate data:

• Initial costs – from 800,000 rubles.
• Payback – 2-2.5 years.
• 20 seats, area - 50 m².

In this article we have compiled detailed business plan pancake shop with calculations and talk about how to open a pancake shop.

For calculations, let’s take the project of a pancake house in a “food court” with an area of ​​50 m² for 20 seats.

Market prospects and relevance of investments

If you decide to open your own business right now, be prepared to spend twice as much of your own effort and time. The crisis dictates its own rules and does not forgive rash steps. Becoming the owner of a catering business in the current economic climate is possible and even necessary, but you will have to think carefully about the choice of format. The simple formula “I’m opening a restaurant” will no longer work. It's too expensive and risky.

A pancake house is an excellent alternative to a classic restaurant or cafe. Opening it requires 2-3 times less money; this is a fashionable single-product project with a national dish.

The value of the format

Healthy fast food. Pancake shops are considered as fast food based on healthy eating.

National cuisine. Attractive for both local residents and tourists, as part of Russian culture.

Speed ​​of service. The preparation time for a serving of pancakes with filling, a drink and an additional dish (salad or dessert) is on average 10 minutes.

Affordable price. Average bill per visitor to a pancake shop - 200-350 rubles.

Large audience reach. At the expense of city guests, visitors with children (the same fast food, but without harmful dishes), students (inexpensive and satisfying), and the working population (during lunch breaks).

Convenient location. Pancake shops are opened in places where there are large crowds of people - shopping centers, city centers, “food courts” or residential areas, where some residents have a lot of free time (grandmothers with grandchildren, young mothers on maternity leave).

Market Perspective

The catering market is currently at the stage of active development. Despite the fact that people in general have begun to spend less on eating out, the core of the target audience has already been formed. Now it's part of our culture. A full lunch, a light tasty dinner or a nice weekend breakfast, along with snacks between work or shopping, give the market prospects for growth.

In Russia, the number of restaurants, bars, and cafes is inferior to European and American ones. The market is poorly saturated. According to Rosstat, in the USA there is one food outlet per 150 people, in Europe – per 300, in our country – per 930 people.

For the next two years, the five most popular cuisines have been formed - European, Russian, Italian, Japanese, Caucasian. The popularity of Russian cuisine is also supported by large-scale events held in our country:

• Olympics in Sochi
• Formula 1 Grand Prix in Sochi
• 2018 FIFA World Cup in Moscow, Kaliningrad, St. Petersburg, Volgograd, Kazan, Nizhny Novgorod, Samara, Saransk, Rostov-on-Don, Sochi, Yekaterinburg.

Where to begin? Format selection

A pancake house can exist in different versions - from expensive to budget:

Restaurant of Russian cuisine. Initial expenses - at least 3,000,000 rubles. In addition to pancakes, the menu has a large selection national dishes, including delicacies: caviar, “royal” varieties of fish, game, exotic types of meat (venison, bear meat, elk).

Pancake cafe. Costs about 1,500,000 rubles. The emphasis is on pancakes, but other traditional or pseudo-traditional dishes are added to the assortment: cereals, salads, soups, snacks.

Street kiosk or food truck. At the initial stage it will cost 2,000,000 rubles. including the car. Food trucks are a market trend, but they will have to face certain difficulties. Firstly, there is a difficulty in obtaining a business permit - the status of a mobile cafe is not enshrined in the legislation of the Russian Federation; currently, street shopping facilities are located under auction conditions. Secondly, it is necessary to think through engineering communications, provide the facility with water supply, and the staff with a bathroom. Thirdly, the “one-hand principle” applies to street food. That is, the dish must be prepared and packaged so that it can be held with one hand, eaten on the go or while sitting, but without using cutlery. This is not always possible with pancakes.

Fast food at the food court. Costs are about 900,000 rubles. The menu includes more than 20 types of pancakes with different fillings, soft and hot drinks, desserts and several salads.

Franchise or own brand

This is a fundamental choice for beginners. Either you join an already well-known federal network, or you start a business from scratch, building your brand and finding your buyer.

Pros of a franchise

• minimum risks - the business model has already been worked out;
• a well-known brand - there is no need to introduce consumers to it, less time and money is spent on promotion;
• advertising and marketing support from the franchisor;
• training at the expense of the franchisor;
• an established scheme of work with suppliers;
• ready-made merchandising;
• uniform design of a retail outlet without the cost of developing a design project and corporate identity.

Cons of a franchise

• permanent royalties for using the brand;
• it is impossible to realize your ideas;
• strict adherence to company policy without taking into account changes in the local market;
• restrictions on the sale of business;
• At the end of the contract, the franchisee leaves the business.

To create your brand, there are two ways to choose from:

• They are looking for the ideal premises and developing a concept for it;
• First they work out the concept, and then look for premises.

Concept

It is a document that reflects all stages of opening an establishment. This step-by-step instruction, answering the following questions:

• Where is your establishment located?
• What target audience is it intended for?
• What are its competitors and how close are they located?
• What to offer the client?
• How to select staff?
• Which promotion method should you choose?

The classic concept looks like this:

Market positioning

• Unique selling proposition
• Difference from competitors
• Creation legend
• Naming

The target audience

• Client characteristics
• Needs and values
• Purposes of visit

Unique selling proposition

• Detachment from competitors
• Menu development
• Advantages and disadvantages of your project

Location

• Rating the selected location
• Search and analysis of premises
• Equipment
• Design

Estimated quality of food and service

• Selection of suppliers
• Raw material quality control
• Food production technology
• Customer Service Form

Management structure, staffing

• Recruitment
• Studying programs
• Management structure, motivation programs, fine system

Marketing

• Announcement of opening
• Presence in the information environment
• PR and advertising programs
• Communication with the target audience before and after opening

Development prospects

• Project promotion programs
• Possibility of business development to the network
• Introduction of new and additional services

A well-designed concept helps you avoid mistakes and unnecessary actions, saving you time and money.

How much does it cost to open a pancake shop?

A business plan is your project in numbers. With its help, you calculate expenses, predict the payback and profitability of the business.

Let's calculate the initial expenses for opening a pancake shop

1. Development of concept and business plan

It is extremely difficult to compose both documents independently and in detail. Therefore, we delegate authority and turn to professionals. Restaurant consultants will conduct marketing research and, based on it, develop a concept and business plan. Marketing research and concept - 80,000 rubles, business plan - 60,000 rubles.

Total - 140,000 rubles.

2. Room

You can rent a space in a food court, or convert a separate room in a residential building, office or shopping center into a pancake shop.

The cost of a place in the food court depends on traffic and the status of the shopping center. The most high stakes at centers a la “Mega” and “Atrium” - here the price reaches 1,000,000 rubles per month for 70 m². On average, you will have to pay at least 300,000 rubles for a place.

As for a separate room, the numbers are also different. In the Moscow region they ask for 10,000 rubles. per m², and in the center of the capital - 100,000 rubles.

The decoration of the premises is divided into three classes: cosmetic - from 1,500 per m², capital - from 7,000, VIP - from 15,000.

Total for finishing in average figures - 150,000 rubles. And the monthly rent is 200-300,000 rubles.

3. Design

Includes the development of an architectural, technological and engineering project.

An engineering project involves drawing up a plan for the placement of communications - water supply and sewerage, ventilation and air conditioning, electrical supply.

A complete project for 50 m² costs RUB 85,000.

But you can also order partial design. For example, only ventilation and air conditioning, if other work was carried out before you.

Technological design is the selection of equipment for business tasks, the layout and connection to utility networks. The technology project can be obtained free of charge. For example, when ordering complex equipment from the company " MAPLE».

4. Equipment

To produce and serve pancakes, as well as other items on the menu, you will need:

Equipment

• PIZZA GROUP dough mixer for kneading yeast dough - RUB 76,672.
• ERGO two-burner pancake maker (2 pcs.) - RUB 43,400.
• KITCHEN mixer - RUB 60,990.
• Vegetable cutter ROBOT COUPE - RUB 63,878.
• Four-burner electric stove - RUB 40,500.
• Gaggia Titanium coffee machine - RUB 61,200.
• Boiler “Convito” - 5,950 rub.
• Bar mixer (for milkshakes) QUAMAR - RUB 15,334.
• Juicer ERGO - RUB 10,360.
• Ice maker “Convito” - RUB 43,680.
• Production table (2 pcs.) - RUB 8,088.
• Three-section washing bathtub - RUB 13,948.
• Exhaust umbrella - RUB 9,846.

Inventory

• Pancake stick (2 pcs.) - 90 rub.
• Pancake spatula (2 pcs.) - 88 rub.
• Silicone pastry brush (2 pcs.) - 254 rub.
• Culinary silicone spatula - 203 RUR.
• Culinary bamboo corner spatula - 59 RUR.
• Utility knife Chef Luxstahl (2 pcs.) - 1016 RUR.
• Sieve 220 mm with plastic handle - 269 RUR.
• Whisk 280 mm - 214 rub.

Crockery and cutlery (30 pcs.)

• Small plate with brim “Sam&Squito” 160 mm - RUB 2,940.
• Small plate with brim “Sam&Squito” 215 mm - 6,000 rub.
• Dish with brim “Sam&Squito” 350x280 mm - RUB 13,860.
• Table fork Luxstahl - RUB 3,750.
• Table knife Luxstahl - 4,110 rub.
• Tea spoon Luxstahl - RUB 1,590.
• Highball glass 222 ml - RUB 1,320.
• Tea pair 220 ml - 5,250 rub.
• Coffee pair 120 ml - RUB 3,780.
• Table tray made of polypropylene - 2550 rub.
• White paper napkin 250x250 mm (400 pcs.) - RUB 1,320.

Furniture (20 seats)

• Round base (chrome) - price is calculated upon order
• Tabletop “19 Beech Light” - RUB 73,440.
• Chair “Cafe” with a hard seat - RUB 85,400.

Total equipment - 661,349 rubles.

5. Design and corporate identity

The design project for a pancake house consists of: project development, 3D visualization, selection of materials and decor, design supervision. Cost - from 1200 per m² for an object with an area of ​​50 m².

Total - 60,000 rubles.

Corporate identity is the difference between your establishment and hundreds of others. As part of the work on the style, they come up with a logo, corporate color and font, and create a Logobook - a guide for using the logo.

The cost of the basic package is RUB 50,000.

Registration

Let's move on from financial problems to legal ones. To open a pancake shop, you must select a form of ownership: or. If you are starting with a single project and do not plan to sell alcoholic beverages, we recommend.

Pros of IP

1. The state fee for registration is 800 rubles.
2. Simple registration procedure
3. A charter, authorized capital, seal and current account are not required (but if you need to accept payment by bank transfer, then you need)
4. The maximum fine for an administrative offense is RUB 50,000.
5. It is not necessary to observe cash discipline and monitor the cash limit
6. No need to account for equipment used for business activities
7. You can manage funds in your current account

Disadvantages of IP

1. Registers for one person only
2. Responsibility for obligations with all your property even after closing
3. The individual entrepreneur remains the responsible person and is obliged to sign primary documents even after signing the power of attorney
4. Cannot be sold or re-registered
5. It is prohibited to produce and sell alcoholic beverages

To register an individual entrepreneur you must: at the Federal Tax Service and pay insurance premiums.

The amount of contributions is calculated as follows:

• If the employee’s salary is less than RUB 711,000. per year, then you pay 30% of the salary. This is 22% in Pension Fund Russia (PFR), 2.9% to the Social Insurance Fund, 5.1% to the Mandatory Medical Insurance Fund.
• If the salary is more than 711,000 rubles per year, then 10% of the excess amount is paid to the Pension Fund.
• Contribution to the Fund social insurance from accidents at work and occupational diseases is 0.2% for catering.
• Income tax individuals(NFDL) - 13%

Taxation

Features of PSN

• Average number of employees for taxable period no more than 15 people
• It is prohibited to sell alcohol
• The area of ​​the visitor service hall is no more than 50 m²
• No maintenance required accounting and tax reporting
• The patent amount is fixed

Staff

General rules

• Create staffing and work schedules
• Select control scheme
• Write down job responsibilities
• Draw up and conclude contracts
• Conduct training: in the workplace, on safety precautions and fire safety
• Provide employees with uniforms, work equipment, and food

Wage

• Director - 70,000 rubles.
• Accountant - 50,000 rub.
• Forwarding driver - RUB 30,000.
• All-round cook - 35,000 rubles.
• Administrator - 40,000 rub.
• Cashier - 30,000 rub.
• Cleaners and dishwashers - 15,000 rubles.

Profitability and payback

A pancake shop, like any fast food, is characterized by:

• Low competitive prices
• Markup 150–250%
• High cross-country ability
• The average bill is 200–350 rubles.

The maximum payback period for this format is 2-2.5 years. If the establishment has not paid for itself during this time, diagnostics are carried out to identify problems. They could be: theft by staff, bad location, failure to meet client expectations, unpopular concept.

To correctly enter the market and exist in it successfully, turn to HoReCa professionals for support. Company " MAPLE» has been opening and equipping catering establishments throughout Russia for 20 years. More than 1200 successful projects are a good guarantee of a successful start.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

Opening a pancake shop can bring you high profits. The main thing is to think over the menu, purchase quality equipment and find a suitable location for the establishment.

Not all niches in the catering industry are tightly occupied by entrepreneurs. There are also areas that beginners can master. This includes a cafe with a “pancake” menu. Establishments of this type offer visitors an original Russian dish - with different fillings, according to different recipes. How to open a pancake shop from scratch? There are a few important nuances, which should be taken into account by a novice entrepreneur when developing a business plan.

Our business assessment:

Starting investment – ​​300,000 rubles.

Market saturation is average.

The difficulty of starting a business is 6/10.

Is it profitable to open a pancake shop?

Having your own pancake shop as a business is a profitable direction, which, with the right approach, will bring the entrepreneur a consistently high income. But before you start documenting the case, it doesn’t hurt to weigh the pros and cons.

Open pancake business will be beneficial for several reasons:

• Relatively low start-up costs that quickly pay for themselves.
• There are not many authentic establishments on the market that offer visitors exactly the “pancake” menu.
• Large selection of equipment from suppliers.
• Available and inexpensive raw materials for making dishes.
• There are several business options that can be implemented.

As practice shows, it is quite possible to establish a profitable operation of a pancake shop both in a small town and in a large populated area. But here it is important to draw up a detailed business plan with all the calculations and development strategy, and constantly work to attract customers to the cafe.

As for the disadvantages of this line of business, difficulties may arise with registering a business - you will need a whole package of documents and permission from supervisory inspections. The procedure for decorating a cafe can take a lot of time and money. But this applies to absolutely all catering establishments! It is also worth considering seasonality - in the cold season there will not be many customers in the cafe.

Whether it is profitable to open a pancake shop should be decided only after analyzing the market in a particular region. It often happens that even highly profitable activities do not “take root” in the market. Identify consumer demand for a specific dish, analyze the level of competition.

Select the format of the establishment to open

Before purchasing equipment and assembling Required documents to register a business, decide which format you will “master.”

There are several options here:

• Mobile pancake house. The main advantage of a mobile kiosk is that it becomes possible to move the outlet to a new location every day. And this can be profitable - look for the location where you will get the highest profit from selling pancakes. For example, in summer you can trade on beaches or in amusement parks, and in winter - in busy squares or near business centers. A pancake stall will not require significant start-up costs - the investment is less when compared to a stationary catering outlet. But there is also a serious drawback - the pancake kiosk, due to the limited space for preparing dishes, will not be able to offer too wide a menu.
• Stationary pancake shop. Opening such an establishment will require more significant costs. But the profits will be greater in the future! You have the opportunity to create a pancake menu with an impressive list of dishes - customers will certainly appreciate it. The location of the establishment needs to be carefully considered. And here the same rule as in the case of mobile stalls - you need a highly accessible place. If you open a pancake cafe near train stations, educational institutions, metro stations, markets and large shopping centers, high profits are guaranteed. Think about what the interior of the pancake house will be like - you will have to invest in the decoration of the premises in order to attract customers. If you approach business organization wisely, it is quite possible to reach a fundamentally new level - launch an entire chain of cafes.

Whatever direction of business you choose, consider the offers of franchisors in this market segment. A pancake franchise will allow you to launch a profitable business under already famous brand. The agreement provides for comprehensive support for the parent company in conducting its activities - assistance in finding premises and purchasing equipment, providing ready-made recipes and advertising materials. Franchise entrepreneurs of the following brands deserve attention: Three frying pans, Blinoff, Pancake maker, Blinok, Teremok. The cost of franchises varies in a wide range - from 150,000 rubles to 4,500,000 rubles. But do not forget that you will be giving money from your wallet to buy a pancake maker for the cafe and other equipment, and to equip the premises. If free funds In stock there is a minimum, sometimes it is more profitable to open an establishment yourself.

Registration of the planned business

How to start a catering business? From registering your activities!

Register with the Tax Inspectorate as an individual entrepreneur. There is another option - to operate as an LLC. But this will require more money and time. If you are planning a mini-pancake house, then choose an individual entrepreneur.

In parallel with registering the business, you will have to find premises for the establishment and conclude a lease agreement. Purchase the necessary equipment, repair the found premises and create recipes for dishes - all this will be checked by the SES and the Fire Inspectorate. Only after all checks will a pancake house on wheels or a stationary cafe be able to open its doors to visitors. To ensure that checks do not take too long for a long time, study regulations with the requirements for catering!

Opening catering establishments is an area that requires mandatory licensing of activities. Obtaining a license is a long process. Upon completion of all checks, you receive a permit certificate. Contact your city's licensing authorities.

How to decorate a room?

Most likely, you will have to make repairs to the found premises - it needs to be “adjusted” to the planned establishment. The design of the pancake house can be made in any style. But more often preference is given to the design of the hall, where the emphasis is on Russian traditions - wooden walls and tables, authentic interior items, slightly dim lighting. In your pancake shop business plan, be sure to include a section where the design of the premises will be presented. This is an important point, since it is the design of the establishment that will become its calling card in the future.

If we talk about a stationary catering establishment, then you will need a room with an area of ​​at least 40 m2. In addition, footage must be allocated for the kitchen, staff rooms, and office space. It would be nice to find a building where it would be possible to provide an open veranda to accommodate guests - even in a small town, there will probably be one. Then visitors will be quite comfortable tasting hot dishes even in extreme heat.

Do not forget that supervisory authorities have strict requirements for the selected premises. What do you need to open a pancake shop? Provide all the “benefits of civilization” - heating, water supply, electricity, ventilation, sewerage.

Develop a restaurant menu

In the business plan for a pancake cafe, include a section where a detailed menu for the future catering outlet will be presented. It is the range of dishes that largely determines the success of an establishment! In addition, what equipment to buy for the pancake shop will depend on the menu you create. Based on the range of dishes, plan to purchase equipment!

There are many recipes for pancake dough - unleavened, salty and sweet, yeast and yeast-free. Offer your customers not only regular pancakes, but also those with filling. There are a lot of options - sweet confitures, jam, meat, fish, vegetables and fruits. There are over 30 recipes for filled pancakes. What is needed for a newly opened establishment? Include as many dishes as possible on the menu! After all, customers will come to the cafe precisely to taste delicious pancakes.

If you open a stationary establishment, then you can include not only pancakes on the menu - all conditions will be created for this. But even here, the emphasis is still on Russian dishes - cold and hot soups, dumplings, dumplings, pies. Consider the range of drinks - juices, tea, coffee, compotes. To sell alcohol (and this will allow you to earn more), you will have to obtain permission from regulatory authorities. If the menu includes other dishes in addition to pancakes, you will need to not only buy a pancake machine, but also other equipment - and these are additional costs, sometimes “unaffordable” for a beginner.

In the case of a mobile stall, everything is somewhat simpler - here it is unrealistic to offer customers a wide range of dishes. As a rule, entrepreneurs only include pancakes and drinks on the menu.

What equipment will be needed for the smooth operation of the cafe?

The key to the establishment’s popularity is its delicious dishes. And it will be impossible to cook pancakes without high-quality equipment.

In catering establishments, they do not use frying pans for this, but special devices - pancake makers. Don’t skimp on them - this is the main expense item. The price of the equipment will depend on its brand and performance. It varies from 10,000 rubles to 50,000 rubles. Even inexpensive household pancake makers are quite suitable for use in a cafe kitchen - for example, the Krampouz pancake maker.

Most likely, you will have to buy several devices - then customers will not have to wait long for their order. Preference is often given to equipment from foreign brands - it lasts longer and bakes the dough well.

You will need not only an electric pancake maker for a cafe, but also other equipment:

• mixer for mixing dough,
• slicer for cutting products,
• refrigerators for storing semi-finished products,
• refrigerated display cases,
• oven,
• microwave,
• coffee machine,
• blender,
• teapots.

There will also be expenses for purchasing furniture - for the living room, kitchen and office. An additional expense item is dishes. In stationary establishments, it is undignified to serve dishes on disposable plates - you need glass ones! Many entrepreneurs order dishes with the establishment’s logo - an excellent solution, despite the fact that it is quite expensive.

To buy equipment for a pancake house on wheels, you will need to spend less. All you need is a mixer, an inexpensive Maslenitsa pancake maker, a coffee machine, a blender, and a refrigerator. In this case, you don’t have to buy glassware - since the trade will take place on the street. Offer customers disposable plates, forks and knives.

Costs of starting a business and advertising the establishment

How much does it cost to open a pancake shop? To launch a stationary mini-cafe, you will spend at least 700,000 rubles. The list of capital costs will include the price of a pancake machine, preparing the premises for work, purchasing products, and registering a business. To open a small mobile kiosk you need less money - from 300,000 rubles.

You can save money when opening a cafe - buy used equipment. For example, an expensive used Roller Grill pancake maker costs 50% less.

Advertising a pancake shop will attract more customers - think through your marketing policy in your business plan. A prominent sign, banners all over the city, billboards - you need to work on recognition. Be sure to develop customer loyalty - offer discount cards, distribute flyers with discounts, introduce “happy hours” (a time when customers can dine cheaply).

* The calculations use average data for Russia

1.Project summary

The goal of the project is to open a fast food establishment in the business center of a city with a population of 400 thousand people. The enterprise's activities will be aimed at providing catering services for people with average income.

The project will be based on such a popular product in Russia as pancakes. The pancake café will offer visitors pancakes of various flavors, both as main and dessert dishes, as well as a variety of hot and cold drinks. The advantage of the project is the development of a poorly covered niche in the catering industry. In the city you can mainly find fast food such as hamburgers, hot dogs, pizza and other things, but such a product as pancakes is practically not represented. The pancake café's products will cost no more than the burgers familiar to city residents, while the taste qualities will be equal to and superior to competitors' products.

Investments in the Cafe-Pancake House project will amount to RUB 1,254,000. Own funds will be used as a source of investment. The payback period is planned to be reached after 5 months of operation.

2.Description of the industry and company

The pancake cafe is a new project in the city catering market. Fast food establishments in the city are mainly represented by pavilion-type establishments engaged in small-scale trade in hot dogs, pies, donuts, etc., as well as fast food restaurants, whose products include hamburgers, pizza, etc. At the same time, such a traditional product for our country as pancakes is a practically untapped niche. Blinis are present in two Russian restaurants and in some cafes in the city as one of the menu items. However, the potential of pancakes as a fast food seems to have not been tapped, which is clearly demonstrated by the experience of other cities in the country where entire chains of pancake cafes exist. Thus, the goal of the project is to fill this gap in the fast food market.

The advantages of the project, in addition to the absence of direct competitors, include the ease of preparing pancakes. To do this, chefs do not need to study for a long time or have special talents. In turn, the client does not have to wait long for orders to be completed - pancakes are prepared within a couple of minutes. Considering the variety of types of pancakes and excellent taste, this product will undoubtedly find its regular customers. At the same time, as a plus, it is worth noting the low cost of producing pancakes, thanks to which you can set a high markup of up to 300%. So, the short-term perspective of the project is the creation of a competitive catering establishment that consistently generates profit and has regular customers. In the long term, it is planned to open several catering outlets and create a network of pancake cafes in the city.

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The organizational and legal form of activity is a limited liability company. The simplified taxation system (simplified system, object of taxation is 6% income) was chosen as the taxation system. Code according to the OKVED classifier – 53.30 Activities of restaurants and cafes.

3.Description of services

The main difference between a pancake cafe and many catering establishments will be that pancakes will be baked in the presence of the client using special pancake machines. The visitor will be able to see with his own eyes that the cooks are making a new pancake, rather than reheating an old one, adding only natural fresh products and maintaining hygiene when cooking. After cooking, the pancake will be packed in a special paper package. Thanks to this, if desired, the finished product can be consumed both in a cafe, in the office, or on the go, without fear of getting dirty or burned.

The products will be targeted at middle-income buyers. The pancake shop's assortment will include pancakes served as both main courses and dessert. The savory menu will consist of hearty pancakes for those who are very hungry and light pancakes for those who are not very hungry. Customers will also be able to purchase salads, hot or cold drinks. The list of products is given in Table. 1.

Table 1. Product range

The provision of the described services will not require licensing, however, activities in the field of catering will require coordination with Rospotrebnadzor and the fire inspectorate (Gospozhnadzor).

4.Sales and marketing

In the area chosen for opening a pancake cafe, there is a pronounced need for catering establishments. The area has a large number of office buildings, banks, small firms, whose employees have breakfast, lunch and dinner somewhere every day. However, existing establishments do not fully satisfy the need not only for quick, but also for tasty traditional food, which is pancakes.

The concept of promoting a pancake shop on the market will include a set of actions aimed at an effective pricing and assortment policy and a high level of service. The café's assortment will be tailored to different taste preferences of customers, different wallets and even different degrees of hunger of customers. The pricing policy will be formed on the basis of demand and prices of competitive catering establishments.

The pancake cafe's competitors include four catering establishments located close to the planned location. It is worth noting that none of the clients offers such products as pancakes, so the niche is free. In Table. 2 we analyzed the main indicators of competitors, as well as their advantages and disadvantages.

Table 2. Key indicators of the pancake cafe’s competitors

As can be seen from Table 2, competitor No. 3 is a restaurant that will not be a direct competitor to the pancake cafe due to its format. Consumers have a rather negative impression of another establishment (a dumpling cafe), which is why its services are practically not in demand. Consequently, there are two main competitors left - a fast food cafe and a hot dog pavilion. Compared to the latter, the pancake shop will be able to offer a wide range of products. In addition, customers will not have to wait outside for their order. Unlike the first cafe, the pancake shop will be able to offer a different assortment, which will undoubtedly find its fans and lure some customers. The larger area will also be a plus.

Since the pancake cafe will be located in a busy area of ​​the city, the startup advertising campaign will not require major investments. At the initial stage, POS materials will be used to attract customers, which will inform about the opening of the cafe. Also, on the first day of opening, every tenth client of the establishment will receive a free pancake as a gift. Further in the process, leaflets and flyers will inform customers about menu updates, and colorful posters will also be used on the windows of the establishment. They will depict products that arouse appetite and the desire to make a purchase. In the long term, if new outlets are opened and the marketing budget is increased, it is possible to hold holiday promotions for Maslenitsa, New Year and other holidays, as well as the use of other methods to increase customer loyalty.

5.Production plan

The technology for making pancakes is quite simple. To prepare them, special pancake baking machines will be used. Devices for making pancakes have a non-stick coating, so they come out golden brown, but do not burn. The raw materials are put into the pancakes by hand. After this, the chef packs each pancake in a special convenient package. The cooking time for one pancake is about a minute.

If we take the most popular grilled pancake as a basis for calculations, then the calculation of the production cost of one pancake will look like this (see Table 3).

Table 3. Calculation of production costs

Thus, taking into account the cost of packaging (2 rubles), the cost of a “basic” pancake will be 37 rubles. In the future, calculations will be made taking this value into account. It is expected to sell 9,120 pancakes per month or 300 pancakes per day. In addition to the above costs, the operating costs of the pancake cafe will include: utilities and electricity, transportation costs, rent, wages, security, Consumables And so on.

To open a pancake shop, a former dining room with an area of ​​100 square meters will be rented. meters, located in a busy area of ​​the city with a population of 400 thousand people. During the renovation, an agreement was reached with the landlord on holidays rent. The cost of the work will be 5 thousand rubles. per sq. meter of area. Equipping a cafe with equipment will require raising 389 thousand rubles. The list of what is required is given in Table. 4.

Table 4. Equipment costs

The staff of the pancake cafe will be represented by 11 employees. The wage fund and staffing table are shown in Table. 5. There is also a delivery driver on staff who delivers raw materials to the cafe.

The cafe will be open daily from 09:00 to 20:00. The work of cooks, cashiers and cleaners will be organized in shifts. The key requirements when selecting personnel will be: availability of professional training and qualifications in the specialty, experience in the catering industry, integrity, responsibility, honesty.

Table 5. Staffing and wage fund

6.Organizational plan

A limited liability company (LLC) was chosen as the legal status of the pancake cafe. The preparatory period of the project will include the implementation the following types works:

1.Registration of a legal entity.

2. Concluding a rental agreement for premises.

3. Concluding an agreement for the purchase of necessary equipment.

4.Repair of premises.

5.Equipment installation.

6. Hiring staff.

7.Obtaining permission to provide catering services.

The start of sales is scheduled for September 2016. The deadline for achieving planned volumes is set at two months.

The organizational structure of the pancake cafe will include an administrative link ( CEO and cafe administrator), production level (cooks), trade (sales clerks-cashiers), accounting (chief accountant) and support staff (cleaners). The head of the cafe is the general director. The administrator-manager of the cafe directly reports to him, who in turn supervises the cooks, sales assistants, cashiers and cleaners, and the chief accountant.

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The General Director provides general management of the cafe. He controls the financial activities of the establishment, negotiates with suppliers, the landlord, and is involved in personnel selection. The chief accountant is responsible for maintaining the financial activities of the institution. His responsibilities include keeping records of income and expenses, timely transfer of taxes, and issuing salaries. The administrator of the pancake cafe coordinates the work of the staff, works with personnel, organizes the supply of products, is responsible for marketing, and resolves controversial issues and conflict situations with visitors. The cook prepares orders: prepares ingredients and dough for pancakes, adds filling, and ensures food storage. Sales cashiers take orders from visitors and pay clients.

7.Financial plan

Investments in opening a pancake cafe will amount to RUB 1,254,000. Funds for opening the establishment will be taken from our own sources without borrowing funds. Starting cost items are given in Table. 6. Appendix 1 shows financial calculations for cash flow, costs and net profit. The estimated duration of the project is 3 years. Reaching the planned sales volume (9,120 pancakes per month) – 3 months. The calculations take into account seasonality indicators with a decrease in demand for pancakes during the holiday season (from June to the end of August) by 30%.

Table 6. Investment costs

8.Evaluation of project effectiveness

In Table. 7 presents the key performance indicators of the project.

Table 7. Project performance indicators

9.Risks and guarantees

In Table. 8 the main risks for the implementation of the “Café-Pancake House” project are considered.

Table 8. Assessment of project risks and measures to prevent their occurrence or their consequences

10.Applications

ANNEX 1

Production plan and main financial indicators of the project in a three-year perspective

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